The Challenge

Design a fresh basil package that extends shelf life, reduces waste, and creates a better shopping experience.

  • Fresh herbs spoil quickly.
  • Consumers struggle to keep basil alive after purchase.
  • Traditional clamshells often damage leaves
  • Need a package that is sustainable and easy to transport

    • Goal

    Instead of selling cut herbs, this package allows consumers to take home a living basil plant that continues growing after purchase.

    User Needs

    Consumers wanted packaging that:

    • Keeps herbs alive longer
    • Is easy to carry
    • Lets them see the freshness
    • Is easy to open
    • Looks clean and premium

    Plant Needs

    • Sunlight
    • Air circulation
    • Moisture
    • Healthy roots
    • Protection from physical damage

    process

    The product


    TEAR
    Remove the perforated protective cover.

    GROW
    Continue growing and harvesting fresh basil at home.

    TRANSFORM
    Reuse the bottom tray as a planter and water catch tray.